Summer Ice Cream Promotion
Pastiche created and delivered three Summer Ice Cream Dash campaigns, bringing complimentary Ice Creams and refreshing Slush Drinks directly to residential communities.
Featuring specially branded Ice Cream Vans, the programme grew from 54 housing developments in 2022 to 72 in 2024, showcasing Pastiche's expertise in Branded Experiences, Mobile Catering and multi-site Event Management.
The Client Brief
Pastiche was commissioned to create a memorable Summer Engagement Campaign, bringing complimentary Ice Creams and refreshing Slush Drinks directly to residents during the school summer holidays.
The concept centred around a specially branded Ice Cream Van travelling between housing developments, creating an enjoyable seasonal experience within residential communities.
Following the delivery of the initial campaign in 2022, the programme returned in 2023 and 2024, expanding to include additional developments each year. The challenge was to deliver a consistent branded experience across a growing number of locations, coordinating catering, travel schedules and logistical requirements over a concentrated summer period.
The Branded Ice Cream Experience
Pastiche developed the Summer Ice Cream Dash around a specially vinyl-wrapped Ice Cream Van, creating a recognisable mobile attraction throughout the campaign. Residents were offered complimentary Ice Creams with Flakes, alongside refreshing Fruit-Flavoured Slush Drinks in Strawberry and Blue Raspberry flavours.
The Slush Drinks provided dairy-free and gluten-free alternatives, helping make the experience accessible to residents with different dietary requirements. For the 2024 campaign, a cream-coloured Ice Cream Van was specially branded, maintaining the distinctive visual identity of the experience.
By bringing the Ice Cream Van directly to residential developments, Pastiche created a simple but memorable summer experience that encouraged residents and families to enjoy a seasonal treat close to home.
Multi-Site Planning & Logistics
Delivering the Summer Ice Cream Dash across three consecutive summers required extensive Event Planning, route coordination and logistical management.
In 2022, Pastiche coordinated visits to 54 housing developments over eight days. The programme expanded to 58 developments across nine days in 2023, before increasing to 72 developments over 11 days in 2024. The growing number of locations, including several larger developments, required careful scheduling to ensure the branded Ice Cream Van could complete the programme efficiently.
Pastiche managed the vehicle branding, catering arrangements, daily visit schedules, travel logistics and accommodation requirements for the Ice Cream Operator and Event Manager. The 2024 campaign was planned around approximately 5,950 Ice Cream and Slush servings, demonstrating the scale of the catering operation.
A dedicated Event Manager coordinated the programme throughout, bringing together the different operational elements required for successful multi-site delivery.
The Results & What We Achieved
Pastiche successfully delivered the Summer Ice Cream Dash across three consecutive years, expanding the programme to reach an increasing number of residential communities.
The campaign covered 54 housing developments in 2022, 58 in 2023 and 72 in 2024, representing 184 development visits across 28 operating days.
The specially branded Ice Cream Vans created a consistent and recognisable campaign presence, while complimentary Ice Creams and Slush Drinks provided an enjoyable summer experience for residents and families.
The project demonstrated Pastiche's ability to develop and scale a substantial Branded Engagement Campaign, combining bespoke vehicle branding, Mobile Catering, route planning and professional Event Management.
By coordinating the programme over three summers, Pastiche showcased its expertise in delivering repeat, multi-location experiences while maintaining a consistent creative concept.
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What was the Summer Ice Cream Dash?
A branded Mobile Catering and Community Engagement campaign created by Pastiche, bringing complimentary Ice Creams and Slush Drinks directly to residential developments.
How many developments did the campaign visit?
Pastiche completed 184 development visits across three summers: 54 in 2022, 58 in 2023 and 72 in 2024.
How long did the campaigns run?
The 2022 programme operated over eight days, the 2023 campaign over nine days and the 2024 programme over 11 days.
Was the Ice Cream Van specially branded?
Yes. Pastiche coordinated the vinyl wrapping of the Ice Cream Van, including a cream-coloured branded vehicle for the 2024 campaign.
What refreshments were provided?
Residents were offered complimentary Ice Creams with Flakes or Fruit-Flavoured Slush Drinks in Strawberry and Blue Raspberry flavours.
Were alternative dietary options available?
Yes. Fruit-Flavoured Slush Drinks were offered as dairy-free and gluten-free alternatives.
How many refreshments were provided?
The 2024 campaign was planned around approximately 5,950 Ice Cream and Slush servings across the developments.
What did Pastiche manage?
Pastiche coordinated the vehicle branding, catering arrangements, daily visit schedules, travel logistics, accommodation requirements and Event Management.
Can Pastiche deliver similar branded campaigns?
Yes. Pastiche creates and manages Branded Catering Experiences, Mobile Promotions and multi-site Community Engagement Campaigns, combining creative presentation with professional Event Management.
